KitchenAid Countertop Oven Portfolio

My Role: Lead Designer

Status: Three ovens were launched from 2017 - 2019.

Launched in 2018, The KitchenAid Digital Countertop Oven is a new departure for KitchenAid. The goal of the project was to resurrect a failing countertop oven category in a growing and competitive space and to do it at record speed. The cornerstone of this strategy was the creation of a unique and well-built platform that would be immediately distinguishable in a saturated market. To do this I leaned heavily on the need of the consumer for more cavity space and an authentic KitchenAid experience to create a product that truly reflects the evolving lifestyle, aesthetic sensibility, and needs of the KitchenAid maker.

The result is a family of ovens designed with a bottom control panel and consequently more cavity space than before. The ovens stand out for their minimalist silhouette, an easy to use UI, a matte black wrapper and a polished stainless steel bezel that helps the CTOs blend into the user's kitchen. The Digital Oven comes with a temperature probe and a probe box that magnetically attaches to the side of the oven when not in use.