Thomas & Betts Crimping Tools

My Role: Concept Designer at Bresslergroup

Status: Launched in 2011

From power transmission lines crisscrossing the countryside to local service entrance connections to outlet boxes behind the wall and electrical conduit in the ceiling, Thomas&Betts products help control the constant - and increasing - flow of power and data. Thomas&Betts offers one of the broadest product lines in the industry, supplying over 70% of the items used in a typical electrical application - be it commercial, industrial or residential construction or equipment maintenance and repair or original equipment manufacturing.

Thomas and Betts wanted a completed rebranding for their electrical tools.